Grassroots Marketing For The Restaurant Industry is a must read for all restaurant owners and managers who want to learn effective methods to build sales! The strategies discussed in this book are being utilized by nationally recognized ......
"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the ......
How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the ......
If you Are an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a ......
“Your marketing sucks . . .” What in the world does Mark Stevens mean? For starters, let’s take spending camouflaged as marketing. Everyone sees all those expensive, slick, pointless campaigns day after day. Just turn on your TV set and there ......
"The Closers-Part 2" picks up where the original "The Closers" leaves off. Beyond the set closes, planned presen-tations and objection nullifications contained in the first book, "The Closers-Part 2" shows you what successful, sophisticated ......
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial ......