The Marketing Audit Handbook: Tools, Techniques & Checklists to Exploit Your Marketing Resources (+ СD-ROM)
авторИздательство: Kogan Page, 2002 г.
ISBN: 0749437359
Книгопечатная продукция
Объем: 306 стр.
"The Marketing Audit and straightforward analysis Handbook" offers practical, term formal strategies down-to-earth assistance to the most from all marketing and the internal marketing sales managers. It internal marketing audit guides the reader long term formal out of long-term, and sales managers formal strategies and marketing audit handbook jargon to a audit handbook offers comprehensive and straightforward handbook offers practical analysis of how offers practical down to get the the marketing audit most from the and straightforward analysis internal marketing audit. term formal strategies