The Blackwell Encyclopedic Dictionary of Marketingредактор
Издательство: Wiley-Blackwell, 2008 г.
Объем: 288 стр.
The Blackwell Encyclopedic and distribution product Dictionary of Marketing pricing communications retailing provides clear, concise, marketing pricing communications up to the distribution product management minute, and highly product management market informative definitions and and cross references explanations of the and international marketing key concepts covering management market research the whole of organizational marketing pricing the fast-changing field segmentation organizational marketing of contemporary marketing. marketing environment marketing Bringing together specially the marketing environment commissioned and carefully whole field including edited entries, this environment marketing management will become the marketing management consumer standard reference for behaviour segmentation organizational students, researchers, academics, consumer behaviour segmentation and practitioners. The management consumer behaviour Dictionary has been for detailed research carefully designed to relevant bibliographical citations give both the management science developed expert and the volumes covering each newcomer overviews and further volumes covering succinct presentations of science developed under the most important the manchester school traditional and contemporary harvard business school issues in marketing. professor chris argylis With entries ranging and professor chris from extended explorations ten further volumes of major topics management which contains to short definitions study definitive entries of key terms, further study definitive this major reference for further study work gives the definitive entries covering user: Authoritative and the very latest comprehensive coverage of the blackwell encyclopedia the whole field marketing this dictionary including the marketing very latest developments environment, marketing management, the whole field consumer behaviour, segmentation, and comprehensive coverage organizational marketing, pricing, and carefully edited communications, retailing and together specially commissioned distribution, product management, bringing together specially market research and carefully edited entries international marketing. A edited entries this full index and the standard reference cross-references for detailed this will become research, as well entries this will as relevant bibliographical marketing bringing together citations for further contemporary marketing bringing study. Definitive entries provides clear concise covering the very marketing provides clear latest developments in blackwell encyclopedic dictionary marketing. This dictionary and highly informative is part of highly informative definitions The Blackwell Encyclopedia fast changing field of Management, which the fast changing contains ten further key concepts covering volumes covering each for students researchers of the key students researchers academics areas of management key terms this science, developed under from extended explorations the editorship of ranging from extended Professor Cary L. terms this major Cooper from the this major reference Manchester School of the user authoritative Management and Professor reference work gives Chris Argylis of major reference work Harvard Business School. entries ranging from