Книги о рекламе, маркетинге, PR и дизайну

• Business Process Implementation for IT Professionals and Managers From process definition... to software deployment... This unique book is the first to provide a comprehensive method for implementing and maintaining business processes that help IT professionals and software engineers improve software quality, ......

• The X-Factor: Getting Extraordinary Results from Ordinary People The X-Factor is brilliant! Ross Reck has tremendous wisdom and it shows. This book contains nothing but rock-solid content....

• Fad Surfing in the Boardroom: Managing in the Age of Instant Answers

• Performance Appraisal : State of the Art in Practice (Jossey-Bass Business & Management (Hardcover)) A research-based guide to performance appraisal written for real-world practitioners Part of the successful SIOP (Society of Industrial and Organizational Psychology) series, this book fulfills the practitioner?s long-standing need for a ......

• The Business of Bliss: How to Profit from Doing What You Love “Entrepreneurs who daydream about converting a hobby into a career should consult The Business of Bliss.”—USA Today Share the inspiration, and then make your own dreams come true. Behind every successful woman is a tale of self-reliance, ......

• Selling Old Books the New Dot Com Way: Your Guide to Starting and Running an Internet Bookselling Business With the Internet growing at a phenomenal rate, and E-commerce quickly becoming the norm, now is the time to take your dream of becoming a bookseller to the online world. This book will teach you, step by step, everything you need to know to ......

• Streetwise Achieving Wealth Through Franchising. A Comprehensive Manual to Finding, Starting, and Succeeding in a Franchise Business Franchising offers new business owners the opportunity to experience personal growth and business success with the advantages of both local and national support from a franchisor. Streetwise Achieving Wealth Through Franchising provides all the ......

• The Effective Public Manager: Achieving Success in a Changing Government A serious, straight-ahead treatment of the challenges and prospects of public management in a time of political turbulence. Cohen and Eimicke do a first-rate job of telling us how to do public management and, more important, how to do it right". ......

• A Basic Guide for Valuing a Company, 2nd Edition The Groundwork of Company Valuation for First-time Buyers and Sellers A Basic Guide for Valuing a Company has helped thousands of first-time buyers and sellers realize a fair, substantiated value for small businesses. Now in its Second Edition, ......

• Hiring Great People Hiring Great People removes the guesswork from the hiring process, giving you solid, no-nonsense tools and processes to identify and attract your industryOs highest performing employees. Look to this dynamic book for advertising and public ......