A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and ......
Provide a service, pocket a profit! If you’re hungry to be out on your own, making your own hours, taking home all the profits and being your own boss, then this book is a must. Author James Stephenson has produced the first-ever guide to ......
Book DescriptionIs your team struggling and working at cross purposes? Cross-functional teams can deliver results that teams in ?business as usual? mode cannot. Even so, many disappoint because they fail to manage the unique complexitiesof ......
Book DescriptionHousing equity, 401Ks, Pension funds. They all may be vulnerable to the next bursting bubble. John Calverley lays out the fundamentals of our asset-backed economy and explores the powerful implications for individuals, ......
Book DescriptionBehavior-Based Safety, based on the work of B.F. Skinner, includes identifying critical behaviors, observing actual behaviors and providing feedback that lead to changed and improve behavior. The Values-Based Safety Process: ......
Book DescriptionSustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage ......
Book DescriptionThe implications of capital mobility for growth and stability are some of the most contentious and least understood contemporary issues in economics. In this book, Barry Eichengreen discusses historical, theoretical, empirical, ......
