Книги по рекламе, маркетингу, PR и дизайну
Книги издательства "Sage Publications"
| The Long Interview provides a systematic guide to the theory and methods of the long qualitative interview or intensive interviewing. It gives a clear explanation of one of the most powerful tools of the qualitative researcher. The volume begins ...... |
| This book is based on state-of-the-art research, including pure single-source research, consumer panel research, a predictive technique to pre-test television commercials, econometric evaluation, and studies of market and brand aggregates. ...... |
| This outstanding volume examines the importance and usefulness of metaphors as a way of understanding national cultures. The research translations include not only limited empirical studies in which specific hypothesis are tested, but also ...... |
| This book provides a new approach to the understanding of economic policy reform by placing it in the context of the perennial conflict between the two historical social forces of economic globalization and economic nationalism and examines ...... |
| Organization theory is presently dominated by theories of strategic choice and politics. Managers are seen as exercising a wide choice and maximizing their personal self-interest through complex power struggles. This stimulating volume ...... |
