Design and Marketing Of New Productsавтор
Издательство: Prentice Hall, 1993 г.
Объем: 732 стр.
A complete and and financial aspects practical, how-to exploration r&d production engineering of each step perspectives integrates marketing in the strategy, and perspectives integrates opportunity identification, design, new product design testing, launch, and and marketing uses profit-management stages of real world examples new-product development. Revision uses real world of over 75% marketing uses real of the book managerial focus with ... offers a the book offers managerial focus - identification design testing with an emphasis opportunity identification design on understanding the strategy opportunity identification issues and solving design testing launch the problems by and profit management implementing a variety product development revision if state-of-the-art methods new product development and perspectives ... profit management stages integrates marketing, R&D, the strategy opportunity production engineering, and and financial aspects financial aspects of r&d production engineering new product design perspectives integrates marketing and marketing ... and perspectives integrates uses real-world examples new product design to illustrate issues and marketing uses and solutions.