That advertising agencies must change or die is no longer open to serious challenge. Just how they must change is another matter. Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider; the clarity ......
How to Succeed in the Incredible Ice Cream Business is a new comprehensive professional retail ice cream "how to" book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge ......
Retailing has become a high-tech, global industry. Retailing Management covers the latest developments in information technology for retailers. It also covers current trends and practices in international retailing. An interactive website offers ......
Opportunities in Real Estate Careers offers you essential information about a variety of careers within real estate and includes training and education requirements, salary statistics, and professional and Internet resources. Формат: 13,5 см x ......
This one-of-a-kind guide trains business leaders in the manner of military leaders. Working from the idea that leadership is a behavior, not a position and that leaders are made, not born, it provides the basic training necessary for creating ......
Titles in Barron?s Business Success series are quick reads for busy people. They advise career-minded men and women on how to succeed at all levels of management, marketing, and other business undertakings, with emphasis on survival in the ......