With nearly one out of every three internet users making on-line purchases, e-commerce site designers must tread a fine line between utility and aesthetic. Pull-down menus, back-end databases, secure servers, limited bandwidth, and brand ......
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools ......
Essential Strategies for Building Powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks ......
If you Are an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a ......
1927. This book must be judged in the light of its limited objective. It is not the product of the study, either literally or metaphorically. It was written in the spare moments of a busy business life, and it deliberately avoids any abstruse ......
Determining the value of a small business can seem like an obscure and incomprehensible art form of interest only to potential buyers and sellers, and only when a business is about to change hands. The situation is complicated by the fact that ......
Finding the right successor to a well-loved founder or president is often the most difficult task an organization can face - and the challenge can be even greater for family-run businesses. "Succeeding Generations" explores leadership ......
The aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web ......